Blogging is still alive and well. Yep—it’s true. Even with mass proliferation of the social media we’ve come to rely on today, and with the fact that in some ways blogs kind of pre-date social networking, they work really well as a cornerstone component of websites for a few practical reasons:
- Search engines love frequently updated blogs—which means your blog will help you bring in traffic to your site.
- Blogs are an ideal way to share the odds and ends—or news updates—that you might not ordinarily have a place for on your website.
- Visitors just like the conversational nature of blogs. They can be catchy to read and foster some really respectable back and forth.
And the best part is that blogging is quite simple if you just commit to keeping up with it. Here are 5 ways to get excellent results from your blog:
1. Stick to a schedule.
You don’t have to blog at the exact same hour each day or anything overly strict like that, but it is a good idea to keep a basic schedule and plan regular blog postings accordingly. This way, visitors kind of get a feel for when you’ll be updating the blog with something new—whether it’s once a day or once a month. Search engines like it too. And if you want to fill in between the regular schedule with an occasional post, that’s icing on the cake…the more the merrier!
2. Use your blog as your social media hub.
Probably one of the most effective uses for your website’s blog is to use it as a central hub that all of your different social media broadcasts and campaigns kind of aim back towards. It’s like the central foundation that all of your social outreach ties back into. This way, your social media efforts still stand on their own, but they also lead visitors back to your site—such as through your blog—for the rest of the story.
3. Ensure your blog is SEO friendly.
When your blog is tuned and tweaked to be a SEO machine, it’s basically using its very organic nature to reach out to the search engines and say “Hey, this site has lots of helpful content that’s updated regularly…click here!” Search engines love it when they can add super new content to their results pages—and the organized structure of a well-optimized blog really helps them do this very efficiently.
4. Write from the horse’s mouth.
The great thing about blogs and why they tend to be so attractive to visitors is that most people write their blog posts with a little bit less of a formal tone than they would write regular site copy (and posts are usually less ambitious than sales copy). When writing a blog, it can be quite helpful to literally speak out loud and type what you’re speaking—just like having a conversation in person. Maintain your professional edge of course, but be sure to make your blogs light and easy to ready for best results. It kills the pressure.
5. Follow your theme.
One way to make your blog ultra effective is to have at least a rough idea of what it will offer to visitors. Keeping with the informal, conversational nature that we’ve discussed above, it’s also a good idea to have some sort of theme—or at least a really solid idea of who your audience is—when developing and writing your posts. In other words, if your blog is geared towards your customers, or turning search engine visitors in to leads or customers, then it’s probably not a good idea to use the blog for in-house communications as well. Once you’ve figured out what the specific purpose of your blog will be, try and keep on point fairly closely.
Sure, there are some additional helpful ways to get the most from your blog—but by using these 5 tips for getting excellent results from your blog, you’ll definitely have all of the bases covered; you’ll be on the right track!
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